1. Brand new: solving the innovation paradox--how great brands invent and launch new products, services, and business models
Author: G. Michael Maddock and Luisa C. Uriarte; with Javier Flaim and Brett S. Miller
Library: Library of Faculty of Entrepreneurship University of Tehran (Tehran)
Subject: Technological innovations,New products,Creative ability in business
Classification :
HD
45
.
M336
2011
2. Brand new: solving the innovation paradox--how great brands invent and launch new products, services, and business models
Author: Maddock, G. Michael
Library: Central Library and Documents Center of Industrial University of Khaje Nasiredin Toosi (Tehran)
Subject: ، Technological innovations,، New products,، Creative ability in business
Classification :
HD
45
.
M225
